‘Sooplata’ is a leader in organizing custom programs, we have implemented projects for 90+ prescription pharmaceutical brands.

Developing a commercial market for expensive drugs https://pharmvestnik.ru/content/news/Ekspert-predstavila-vozmojnosti-programmy-Sooplaty-v-dostupnosti-dorogostoyashei-terapii.html;

Providing a special price to target patients without reducing the price in government procurement (the discount is provided at the time of sale in the pharmacy; the medicine is shipped along the entire chain at full price);

Diagnostics of rare diseases with a shortage of quotas in the regions https://pharmvestnik.ru/content/news/Lineika-reshenii-Sooplata-dlya-farmacevticheskogo-rynka-dopolnena-novym-produktom.html;

Routing patients to healthcare facilities where doctors from the A/B base work;

Reducing the unclaimed stock of medicines in pharmacies by routing patients through the program;

Protection against loyal pharmacies customers’ switching to generics;

Shifting the focus of customers' attention from pharmacy chains’ marketing activities to developing loyalty to the pharmaceutical brand;

Rapid testing of hypotheses and studying consumer behaviour using reports updated online;

Targeted use of the marketing budget to stimulate repeat purchases;

Creating additional value in the doctor’s eyes.

Global solutions’ “landing” in Russia.