Santens
Sooplata

‘Sooplata’ is a leader in organizing custom programs, we have implemented projects for 90+ prescription pharmaceutical brands.

We make a full list of patient and loyalty programs:
- discount and cumulative;
- diagnostic;
- service.
‘Sooplata’ integrates with 24,000+ physical pharmacies and key booking services.


Ekaterina Fedorova
Commercial Director
+7 495 984 46 11
hello@sooplata.ru
Market Access:
Removing barriers on the patients’ way to start receiving preferential provision and supporting patients during disruptions https://pharmvestnik.ru/content/news/Ekspert-rasskazala-o-polze-programm-Sooplata-v-rabote-napravleniya-Market-Access.html;
Providing a special price to target patients without reducing the price in government procurement (the discount is provided at the time of sale in the pharmacy; the medicine is shipped along the entire chain at full price);
Routing patients to healthcare facilities where doctors from the A/B base work;
Reducing the unclaimed stock of medicines in pharmacies by routing patients through the program;
Marketing:
Increasing the number of repeat purchases by 2.8 times;
Protection against loyal pharmacies customers’ switching to generics;
Shifting the focus of customers' attention from pharmacy chains’ marketing activities to developing loyalty to the pharmaceutical brand;
Rapid testing of hypotheses and studying consumer behaviour using reports updated online;
Targeted use of the marketing budget to stimulate repeat purchases;
Creating additional value in the doctor’s eyes.
Digital:
Implementation of digital tools in communication with target patients;
Global solutions’ “landing” in Russia.
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